We plan, create and publish social content for brands across the Kingdom, and handle the comments and messages that follow. Arabic and English copy, short-form video and monthly reporting sit with one team.
A social media agency in Saudi Arabia plans what a brand posts, produces the content, publishes it, answers the audience and reports on what it achieved. A good one also tells you which platforms are worth your time, because most businesses do better on two platforms done well than on five done thinly.
WASFA Digital is a Riyadh agency, and our Riyadh social media page covers working with us in the capital. This page is for brands elsewhere in the Kingdom, and for companies that sell nationally and need one team to run their accounts.
There is no single best platform. The right choice depends on who you sell to and what you want them to do.
| If your goal is | Start with | What the content looks like |
|---|---|---|
| Show a product or service to a wide audience | Instagram and TikTok | Short video, product demonstrations, behind-the-scenes clips and creator collaborations. |
| Reach younger audiences who spend time in Snapchat | Snapchat | Vertical video and Stories made for Snapchat, not reposted from elsewhere. See Snapchat advertising. |
| Sell directly inside a social app | TikTok | Product videos that lead to a purchase. Check TikTok Shop availability before you plan selling inside the app. |
| Build credibility with business buyers | LinkedIn and X | Articles, company news, hiring and expert commentary in the language your buyers use. |
| Keep customers engaged after a sale | Stories, replies to messages, offers for existing customers and customer content with permission. |
If you are still deciding, Instagram, TikTok or Snapchat: how to choose walks through the decision.
Scope varies by account, so we agree it in writing before we start. The work usually covers these parts.
A monthly calendar built around your offers, the seasons that matter in Saudi Arabia and the questions your customers ask.
Posts and captions written for each language. Our Arabic content is written by in-house native Arabic writers, not translated.
Short-form video, editing and graphics. Our graphic design team produces the static creative.
Replies to comments and messages in your brand's tone, with questions we cannot answer passed back to you.
A monthly report on reach, engagement and the actions people took, such as messages, calls and website visits.
When organic posts need a push, we run Meta ads and TikTok campaigns from the same plan.
For the thinking behind this, read how to build a social media strategy for a Saudi business.
Creator content can reach audiences a brand account cannot. In Saudi Arabia, paid promotion by individuals is regulated by the General Commission for Audiovisual Media (GCAM), which has introduced advertising licensing for people who promote products on social media. The rules have changed since they were first announced in 2022, so confirm the current requirements with GCAM before you pay a creator, and ask to see their licence. Posts that are paid for must be labelled as advertising.
If influencer work is a big part of your plan, our influencer marketing team handles the selection and the paperwork checks.
The same questions apply to any marketing partner. Our guide to choosing a digital marketing agency in Riyadh covers the wider checklist.
Yes. We write and publish in Arabic and English, and we plan which posts need both languages and which suit only one.
Yes. We work with businesses across Saudi Arabia from our Riyadh office. Filming that needs a local presence is planned case by case.
Pick the one or two where your customers already spend time and where you can post consistently. Add more once those are running well.
We report reach and engagement, but we focus on actions: messages, calls, store visits and website sessions. Set up tracking links so each action can be traced to a post.
Yes, and it works better that way. Social content can feed your SEO and paid campaigns with ideas that already proved popular.
Send us your handles and your main goal. We will tell you what we would change first and whether we are the right team to help.