Snapchat is one of the most-used apps in Saudi Arabia, and much of its audience is young, mobile-first and quick to act. Digital Wasfa plans, produces and manages Snapchat Ads for Riyadh businesses, with vertical creative made for the app and tracking that shows which ads bring real enquiries and sales.
For most consumer brands in Riyadh, yes. Snapchat reaches a large share of Saudi users every day, especially under 35. It works best for food and beverage, retail, beauty, e-commerce, events and app installs. It is weaker for complex B2B sales, where Google Ads and LinkedIn usually do better.
Saudi users open Snapchat many times a day to message friends, watch Stories and browse Spotlight. Ads appear between that content in full-screen, sound-on format, so they need to look native to the app, not like a resized TV spot.
Short vertical videos between friends’ Stories and in Spotlight, built to hold attention in the first two seconds.
Product tiles under a video for e-commerce stores on Salla, Zid, Shopify or WooCommerce.
In-app forms that collect name and phone number without sending people to a slow landing page.
Ads around a district, a mall or a season such as Ramadan, Eid, National Day or Riyadh Season.
On Snapchat the creative decides most of the result. We write and edit vertical videos in Saudi Arabic and English, test several openings, and keep the ones that hold attention. Targeting is kept broad enough for Snapchat’s delivery system to learn, and every account gets the Snap Pixel and Conversions API so results are measured on sales and leads, not views.
Review of any existing Snapchat account, Snap Pixel and Conversions API setup, audience plan and the first batch of creative.
Campaigns go live with several creatives per ad set. We cut weak ads quickly and shift budget to the ones bringing results.
Budget moves to the winning audiences and formats, new creative is added before fatigue sets in, and results are reviewed monthly.
It depends on your product, margin and goal. We agree a test budget in the first consultation, measure cost per result for a few weeks, and only then recommend a scale-up budget. The ad spend is paid to Snapchat directly; our management fee is separate.
Yes. Our in-house team writes, shoots or edits vertical videos for Snapchat, in Arabic and English. We can also work with footage you already have.
Consumer brands such as restaurants, cafes, retail, beauty, fashion, e-commerce stores, events and apps. Businesses selling to other companies usually get better value from Google Ads or LinkedIn.
Yes. Lead generation ads collect contact details inside the app, and Pixel-based conversion campaigns optimise for purchases or form submissions on your website.
Often, yes. We compare cost per result across Snapchat, TikTok and Meta and move budget to whichever platform performs best for your product.
Tell us what you sell and who buys it. We will review your account or market and send a clear plan with a test budget.