Digital Wasfa is a digital marketing and technology agency based in Al Malaz, Riyadh, founded by Waseem Abdul Jalil. We help Saudi businesses grow through SEO, web and app development, performance marketing, content and e-commerce, delivered by one bilingual in-house team rather than a chain of subcontractors.
Digital Wasfa is a full-service digital marketing agency headquartered in Al Malaz, Riyadh, founded by Waseem Abdul Jalil and serving businesses across Saudi Arabia. The agency brings SEO, web and app development, performance marketing, content creation and e-commerce solutions together under one accountable team, so a client gets strategy, build and growth from a single partner rather than a chain of separate vendors.
Contact: Al Malaz, Riyadh 12627 · +966 56 663 2884 · info@digitalwasfa.com · Arabic and English.
The agency exists because of a pattern we kept seeing in the Saudi market. A business hires one company to build the website, a second to run the ads, and a third to post on social. Each does competent work inside its own box. Then the leads do not arrive, and nobody owns the problem: the ad agency blames the landing page, the developer blames the targeting, and the client pays for both to argue.
Putting those functions on one team removes that failure mode. When the same people who wrote the ad also built the page it lands on, a two-second load-time problem is a task on Monday rather than a dispute in next month's meeting. That is the whole premise, and everything below is how we run it.
“In today's fast-moving digital world, visibility isn't enough — you need to stand out. At Digital Wasfa, we don't just market brands, we build connections that last. Our passion is turning ideas into powerful digital experiences.”
Waseem Abdul Jalil founded Digital Wasfa to work the way he thought Saudi businesses were actually being underserved: not by a shortage of marketing suppliers, but by a shortage of ones willing to own the outcome end to end. He leads the agency from Riyadh and stays close enough to client accounts to answer for them personally, which is deliberate — an agency where the founder has never seen your account is an agency where nobody is accountable for it.
His work spans search, paid media and brand strategy, with a particular interest in the gap between how Saudi audiences search in Arabic and how most agencies handle that. Translated content reads as translated, and Saudi buyers notice; building in Arabic from the start is a discipline the agency has been deliberate about since the beginning.
Under his leadership, Digital Wasfa has grown into a partner for Saudi businesses that want their marketing, website and content pulling in the same direction, with each project aligned to the client's commercial goals rather than to whichever channel is easiest to sell.
A Digital Wasfa engagement is run by a small named team rather than an anonymous account queue: a strategist who owns the plan and the reporting, plus the specialists that plan requires. Most clients need three or four of the five disciplines below, and we would rather tell you which ones than sell you all of them. The strategist is your single point of contact throughout.
Owns the plan, the budget split across channels, and the monthly report. Decides what gets built and in what order, and is the person who tells you when a channel is not working rather than quietly leaving it running. Every account has one.
Always on your accountHandles technical audits, on-page structure, Arabic and English keyword work, local search and Google Business Profile, structured data, and the content briefs that feed it. Works across both languages, because ranking in one and not the other halves the result.
Organic searchBuilds and runs Google Ads, Meta Ads and TikTok campaigns against a target cost per lead or return on ad spend. Owns conversion tracking, feed quality and creative testing — the three things that decide whether automated bidding works for you or against you.
Paid channelsBuilds and maintains the site or store the campaigns point at, including RTL Arabic layout, Core Web Vitals, Salla and Zid or WordPress builds, Mada and STC Pay integration, and ZATCA-compliant e-invoicing where the business needs it.
Build & maintenanceWrites in Arabic and English as first languages, not as translations, and produces the design and video that the campaigns and pages need. Every published piece is reviewed by a person on the account before it goes live.
Words, design, videoThe team is in-house and Riyadh-based, working Saudi hours on the Sunday-to-Thursday week. Nothing is white-labelled out to an offshore agency without your knowledge, which is worth asking any shortlisted agency directly.
In-house, RiyadhA freelancer, an independent consultant and an agency solve different problems, and hiring the wrong one is an expensive way to find that out. Here is how we would frame the choice if we were sitting on your side of the table, including the cases where we are not the right answer.
Best when the job is one clearly-scoped task and you already know what needs doing.
Best when you have an in-house team that can execute but needs direction.
Best when you need several channels running at once and nobody internally to run them.
If you are still deciding between suppliers rather than between approaches, our guide to choosing a digital marketing agency in Riyadh covers the questions worth asking on a first call, and SEO pricing in Saudi Arabia breaks down what the numbers above actually buy.
We follow a deliberate, data-driven process designed to boost visibility, attract organic traffic and deliver lasting results, with every project built to maximise your return on investment.
We spend the first phase of every engagement on your goals, margins and constraints before recommending a channel. A clinic that needs twelve high-value bookings a month and an e-commerce brand that needs four hundred orders are different problems, and the strategies that suit them share almost nothing.
Reporting names a cost per lead and the pages and campaigns that produced enquiries. Impressions and follower counts appear as context, never as the headline, because those are the numbers agencies reach for when the commercial ones are not moving.
Arabic content is written in Arabic by native speakers, not translated from English drafts, and pages are built RTL-first rather than mirrored as an afterthought. In a market where consumer search is largely Arabic and much B2B search is English, doing only one well leaves half the demand uncaptured.
Because the developers and the marketers report to the same account, a slow landing page or a broken conversion tag becomes a fix rather than a negotiation between suppliers. This is the single most common source of wasted ad budget we see in accounts we inherit.
The fastest way to judge any agency is to ask what it refuses to guarantee. Anything on the right-hand list below is outside every agency's control, including ours, and an agency willing to promise those things is either inexperienced or counting on you not checking afterwards.
Six principles guide how we plan, build and grow brands across Saudi Arabia.
We craft data-driven plans aligned with your business goals, building a strong foundation for long-term, measurable success.
From branding to storytelling and visuals, we design campaigns that resonate with your audience and make your brand stand out.
We push boundaries with modern tools and app development, bringing new ideas to life and keeping your brand ahead of trends.
Through content, social media and interactive storytelling, we build trust and loyalty between your brand and its audience.
We continuously optimise campaigns using analytics and insight, tracking and improving results to deliver real growth.
We combine strategy, technology and creativity to scale your brand, expand your reach and achieve sustainable success.
We help brands thrive in the Saudi market with tailored digital marketing, from search and social to email and e-commerce, each project reflecting our passion, innovation and dedication to real results. Explore our digital marketing services, our SEO company in Riyadh, our national digital marketing company in Saudi Arabia offering, or see recent work in our portfolio.
Let Digital Wasfa be your partner in success. Get in touch today to explore how our digital marketing services can help grow your business.