SEO audit

SEO Audit in Saudi Arabia: What We Check and What You Get

A ranked list of what is holding your site back in Google, written so a developer can fix it and an owner can decide on it.

Request a free audit WhatsApp us

Arabic and English team
8+ years serving the Saudi market
100+ projects delivered across KSA

Short answer

An SEO audit is a structured review of how well search engines can crawl, understand and rank your website, ending in a list of fixes in priority order. For a Saudi site it also tests the things a generic audit tool skips: whether your Arabic and English pages are set up as separate, correctly linked versions, and whether your business appears in Google Maps.

People usually commission an audit at one of four moments: after a redesign or migration when traffic dropped, before signing an SEO retainer so the work starts from facts, when they inherit a site nobody documented, or when rankings stalled and nobody can say why. A good audit does not recommend everything. It tells you the five things worth doing first.

What an audit checks

Tools such as Search Console, a full-site crawler and PageSpeed Insights supply the evidence. The judgement about what matters most for your business is done by a person.

Area	What is checked	Why it matters in Saudi Arabia
Crawling and indexing	robots.txt, XML sitemap, status codes, redirect chains, canonical tags, and Search Console's page indexing report compared against a crawl	A page Google cannot index cannot rank, however good it is.
Site structure	Click depth, internal links to the pages that earn revenue, orphan pages, breadcrumbs	Internal links tell Google which pages you consider important.
Arabic and English versions	hreflang pairs with return tags and an x-default, self-referencing canonicals per language, Arabic URL handling	Mistakes here can show the English page to an Arabic searcher, or leave one language out of results.
Page speed	Largest Contentful Paint (2.5 seconds or less), Interaction to Next Paint (200 ms or less) and Cumulative Layout Shift (0.1 or less), using field data where it exists	Google measures these on real visits, so lab scores alone can mislead.
On-page signals	Titles, meta descriptions, H1s, heading order, thin or duplicate pages, pages competing for the same query	Two pages chasing one query split the ranking between them.
Structured data	JSON-LD for organisation, local business, article and product pages, validated with Google's Rich Results Test	It helps search engines and AI assistants read your facts correctly. It does not guarantee a rich result.
Local visibility	Google Business Profile categories, name, address and phone consistency, review handling	For local searches the map listing is often the first thing a customer sees.
Content and trust	Author pages, evidence on service pages, sources, About and contact details	Pages with no visible expertise are harder to rank and harder to cite.
AI search access	Whether crawlers such as OAI-SearchBot, PerplexityBot and Bingbot are allowed, and whether the site is submitted in Bing Webmaster Tools	Blocked crawlers mean your pages cannot appear in some AI answers.

What you receive

A findings table

Each issue with the affected URLs, the evidence, impact (high, medium or low) and effort. Sorted by business impact, not by how many problems a tool can count.

Exact fixes

The code, setting, redirect map or rewritten title for each item, so a developer can act without a follow-up call.

A way to verify

For every fix, how to confirm it worked and what to watch in Search Console afterwards.

You will also get the short list of questions we could not answer without access to your Search Console or hosting, marked clearly so nothing is guessed.

What it looks like on a real site

We run the same checks on our own website. In a crawl of digitalwasfa.com on 10 October 2026 covering 205 URLs, the most common faults were pages with two H1 tags (49 of them), 623 of 1,579 images with no alt text, and one canonical tag that pointed to a malformed address. Ubersuggest's site audit scored the site 86.

None of these stop a site from working. They are the small, quiet faults that pile up, which is why an audit looks at the whole site and not only the homepage.

Arabic sites have one quirk

Arabic page addresses are often shown as long strings of percent signs and letters. That is how browsers encode non-Latin characters, and Google handles it correctly. Audit tools flag these as "non-friendly URLs". A good audit separates this harmless flag from real problems, such as an Arabic page with no matching English version declared.

How to judge an audit someone has handed you

If you already have a report, these are signs it will not help you.

It leads with a score out of 100 and a count of errors, but no list of which pages are affected.
The recommendations would fit any website in any country. Nothing mentions your Arabic pages, your platform or your Google Business Profile.
Fixes are described as goals ("improve page speed") with no instruction for how.
There is no priority order, so a missing alt attribute sits next to a noindex tag on your main service page.
It suggests deleting or merging pages without looking at their Search Console impressions first.

What you can check yourself in an afternoon

These six checks are free, and they show whether a full audit is likely to find something.

Compare submitted and indexed pagesIn Search Console, open the Pages report. A large gap between pages in your sitemap and pages indexed is the first thing to explain.
Inspect your five most important URLsUse URL Inspection and confirm the Google-selected canonical is the page itself, not another address.
Read the field data for speedRun your homepage and one service page through PageSpeed Insights on mobile. Look at the real-user section first, then the lab results.
Check the language tagsOpen an Arabic page, view its source and search for hreflang. Each page should name its English twin and itself, and the English twin should name it back.
Search for yourself on a phoneSearch your business name plus your city. See whether the Google Business Profile appears, whether the details are right, and which category it uses.
Read your robots.txtOpen yourdomain.com/robots.txt and confirm nothing important is disallowed, and that your sitemap is listed.

Questions people ask before ordering an audit

How long does an audit take?

It depends on the size of the site. A 40-page company site and a 5,000-product store are different jobs, so we confirm the scope and timing after a first look.

Do you fix what you find?

If you want us to. The audit is written so your own developer can do the work, and we can implement it through our SEO and web development team if you prefer one party to own the result.

Is the free audit the same thing?

No. The free audit request gives you a first review of your site, Google profile or ad accounts. The paid audit goes through every area above with a full crawl and exact fixes.

Will an audit improve my rankings on its own?

No. The fixes do. An audit tells you which fixes are worth the time, and the order to do them in.