Digital Wasfa is a digital marketing company based in Riyadh. We run SEO, Google Ads, Meta Ads, TikTok, social media, content and web development for businesses that sell in the capital and across Saudi Arabia.
Arabic and English work is done by the same in-house team, so one language never trails the other. We were founded in 2018 and have delivered more than 100 projects.
Service | What we do | Start here if |
Technical fixes, Arabic and English content, local SEO and Google Business Profile | You want enquiries that keep coming when the ad budget stops | |
Search and display campaigns aimed at Riyadh and wider Saudi audiences | You need leads in the next few weeks | |
Facebook and Instagram campaigns built around Saudi audiences | You sell something people buy on impulse or by looking | |
TikTok Ads | Short-form video campaigns for younger Saudi audiences | Your buyers are under 35 and video sells your product |
Content, community management and paid social | You have an audience but no consistent presence | |
Content marketing | Arabic and English articles, service pages and landing pages | Your site has pages but they do not answer what buyers ask |
Fast, search-ready sites with forms, payments and integrations | The site is the reason campaigns convert badly | |
Branding and graphic design | Visual identity, social creatives and marketing materials | Your look differs from channel to channel |
The full list, with scope for each service, is on Our Services.
Nearly everyone in Saudi Arabia is online. DataReportal counts 34.4 million internet users, 99.0% of the population, and 38.6 million social media user identities (October 2025 data; one person can hold several identities, so this is not a headcount). For a Riyadh business the question is not whether customers are online but which door they use first.
A digital marketing company earns its fee by tying spend to enquiries and sales, not by reporting impressions. For a Riyadh business that usually means four jobs: being found in Arabic and English search through SEO, buying qualified clicks with Google Ads, reaching people on social through Meta and TikTok campaigns, and making sure the website converts the visitors it receives. We start with the channel that has the shortest path to revenue for your sector, then add others once the first is working.
On the commercial searches we checked in Ubersuggest for Saudi Arabia in October 2026, such as “SEO company in Riyadh”, Google’s map results take the top three positions. If you have premises, a verified Google Business Profile matters as much as your website. Local SEO in Riyadh covers how we set that up.
The same service is often searched in Arabic and in English, with different wording each time. Our Arabic pages are written by in-house native Arabic writers rather than translated from English, so they match how people actually type the query.
Platform choice follows the buyer. LinkedIn and search suit procurement decisions. Instagram, Snapchat and TikTok suit consumer brands. We build the plan around where your customers already spend their time.
These are our starting points, not rules. A first conversation often changes the order.
Agencies in Riyadh normally quote in one of three ways: a monthly retainer for ongoing work such as SEO and social media, a fixed fee for a defined project such as a website, or a management fee on top of advertising spend. The right model depends on how predictable the work is. Published ranges for individual services are in our guides to SEO pricing, Google Ads costs and website development cost.
Your situation | We would start with | Why |
You have premises or a service area in Riyadh (clinic, workshop, showroom, restaurant) | Google Business Profile, local SEO and location-targeted Google Ads | Customers search for what is nearby, and map results sit above the organic listings |
B2B with a long sales cycle | SEO and Google Ads on high-intent searches, with LinkedIn behind them | Buyers research before they contact anyone, so you need to appear for comparison and problem searches |
Online store | Meta and TikTok ads, with product-page SEO building underneath | Social creates demand quickly. Search then captures the repeat buyers |
New brand nobody searches for yet | Social media and content first | There is no search demand for a name people have not heard |
Send us your website, your business type and your main goal. We will tell you which channel we would start with.
Digital Wasfa works with businesses across the Kingdom from its Riyadh base. The homepage covers our Saudi-wide services, and SEO company in Saudi Arabia covers search work in other cities.
It depends on the channel and the competition. Agency fees and ad spend are separate: you pay Google, Meta or TikTok directly for ads, and the agency for planning, setup and management. Our SEO pricing guide explains how search work is priced.
Yes. Arabic content is written by our in-house native Arabic writers, and Arabic pages are built for Arabic search rather than translated line by line.
Google Ads can bring visitors within days once tracking and a landing page are ready. SEO builds over months and keeps working after you stop paying. If you need leads now and want a lasting base, start both: a small ad budget and an SEO fix list.
Tell us what you sell in Riyadh and what a good enquiry looks like for your business. We will tell you where we would start.
Riyadh has a large number of marketing agencies, so the useful question is not who is biggest but who can show work in your sector and explain how it will be measured. Ask which channels they would start with and why, who will actually run your account, and which numbers they will report each month.
A digital marketing agency in Riyadh should be able to answer all three before you sign anything. Our guide to measuring digital marketing KPIs shows what good reporting looks like.