More people now get answers from Google AI Overviews, ChatGPT, Gemini and Perplexity before they click any website. Digital Wasfa helps Saudi businesses become a source those AI answers can find, trust and cite, in Arabic and English.
AI search optimisation, also called AEO or GEO, means structuring your website and brand information so AI systems can understand it and quote it. It builds on normal SEO: crawlable pages, clear answers to real questions, accurate business details, structured data and mentions on trusted sites.
AI tools pull from pages they can crawl and from what the wider web says about you. We work on both.
Clear, short answers to the questions your customers ask, placed at the top of relevant pages, with the detail below.
Organisation, service, product, FAQ and local business schema so machines read your facts correctly.
Consistent name, address, services and profiles across Google, directories, LinkedIn and Saudi sources.
Checking that AI crawlers can reach your key pages, and tracking visits and mentions from AI tools.
No agency can guarantee that an AI tool will mention your brand, and we will not promise it. What we can do is remove the reasons you are left out, publish content worth citing, and report on AI referral traffic and sample prompts each month.
We test a set of real customer questions in Arabic and English across AI tools and record who gets cited today.
Technical access, schema and entity fixes, plus answer-first updates to your most important pages.
New content for gaps found in the baseline, and a monthly re-test of the same questions.
It builds on SEO rather than replacing it. Pages that rank and are clearly written are also the ones AI tools most often cite. The extra work is in answer formatting, structured data and brand signals.
No. Nobody controls what AI tools say. We improve the signals they rely on and measure the change over time.
Yes. We test and write in both Arabic and English, because Saudi users ask AI tools in both languages.
AI referral visits in GA4, Search Console data for AI Overview queries where available, and a monthly check of a fixed list of prompts.
If your customers research before buying, it is worth adding. It is usually an extension of an existing SEO programme.
We will test a set of real customer questions and show you who gets cited, and why.